Strategy overview
Todd Stitzer describes how investment, innovation and execution helped us deliver our best sales growth in a decade
In 2005, sales in both our confectionery and beverage businesses grew strongly at 6%. We completed the Adams acquisition integration ahead of schedule with financial benefits ahead of plan. We disposed of Europe Beverages swiftly and at a good price, freeing up resources to invest in our higher growth businesses. As we celebrated the 100th anniversary of Cadbury Dairy Milk, we acquired Green & Black's, the UK's fastest growing premium chocolate brand. We were also delighted to receive the 'Quality of Management' award from Management Today.
|
